After collaborating on several full 3D productions, EBN reached out to us again to work on our first mixed media project together. The brief was to create the launch video for Mountain Dew x Honor Of Kings’ Dew Challenge 2025, bringing the e-sports tournament to life by combining HOK’s 3D game characters with life-action footage.

With pre-production, filming, and post-production all condensed into just two months, our core challenge was integration: choreographing the 3D HOK characters while ensuring their lighting, scale, and movement felt completely natural against the real footage. All without compromising on quality, despite the tight timeline.

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Despite the demanding schedule, we delivered a polished launch commercial that successfully merged 3D characters with live-action in a way that felt natural and immersive. The project was praised for our resilience and client-focused approach in delivering high-quality work within such a short timeframe.