SKIT!!! It's Skittles time
Working with Aspect Ratio Studios, we created a CGI simulated scene composited with photorealism to deliver a comedic, humorous treatment.
SKIT!!! It's Skittles time
Client
Skittles
Agency
Aspect Ratio Studios
SERVICES
ANIMATION, VFX
HOURS RENDERED
50+ hours
Project Brief

Bringing Skittles to Life with CGI

Supporting Aspect Ratio's commercial production, we were tasked to create explosive CGI shots of Skittles candy, based on the storyboard and treatment for each scene.

Goal

Supporting CG & VFX Elements

To really nail the wacky and fun treatment that the storyboard called for, we used CG elements and VFX to seamlessly turn live-action elements into an explosion of Skittles candy.

Result

A Playful, Photoreal Moment

Turning a literal candy explosion into something believable isn't easy. By carefully integrating CGI Skittles into live-action footage, we delivered photorealistic VFX that made the explosive burst feel tangible, creating the illusion that Skittles are truly flying everywhere and giving the commercial its sweetest (or sourest?) punch.

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