We were tasked to create imaginary, impossible, and 'out-of-this-world' CG elements that are vibrant, visually attractive and something that breaks reality/creating an impossible scenario. With these focus in mind, we had to create a chaotic visual representation of an imaginary world. With limited time and budget, we had to be creative in our solutions.

When creating a commercial/advert for the young audience, we had to ask ourselves.. "how can we retain their attention span and what attracts them"? The team over at Signal Flare gave us a direction, and we worked from there. Creating imaginary, chaotic visual elements merged with live-action were the best way to communicate something 'out of this world'.

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The main goal of this commercial is to visually communicate teen life. As teenagers, we have many questions, doubts and are always exploring and learning, and this is why the Alpha Youth Series was created. It aims to help teens with their questions and to navigate difficult young adult lives. With that, every episode will need to have relevant visual elements that helps us not only communicate how teenagers think but also to encourage and guide them in life.