We had the privilege of creating three fun and engaging 3D animated visuals for Air Asia's 22nd Birthday Campaign for advertising. The first visual incorporates Air Asia's brand elements and celebratory motifs to create brand love, also to be featured on physical merchandise. The other visuals highlight destination countries and promotional offers, strategically drawing attention to campaign offers. Coloring outside the lines allow us to bring imaginations to life to deliver an experience that embodies 'fun'.

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When we think of ‘fun’, we think of vibrant colours, and lively designs. Each visual had to feature the big number 22 to mark Air Asia’s milestone, surrounded by celebratory items like cakes and gift boxes. We wanted to include unique ASEAN elements and famous tourist destinations for the other two visuals. Gift boxes filled the scenes and buildings were adorned with whipping cream for an extra touch of sweetness. Through a looped animation, we breathe life into the elements where the celebration never ends.

The key visuals for Air Asia's 22nd birthday celebration were designed to reflect the airline's branding and service offers. Each visual had its own distinct vibe, commemorating the milestone in diverse ways that showcased Air Asia's destinations and commitment to service. Animated scenes brought the celebration to life, highlighting the airline's efficiency and cultural richness. Our hope is that these visuals resonate with viewers and capture the spirit of Air Asia's joyful celebration throughout the campaign.