With over 30 years of history with Adidas' Predator shoes, our ideas needed to be BIG. Leveraging on viral trends yet limited to certain restrictions, we got to work. Giant shoes as an eye-catching visual approaching TRX, clearly visualizing the launch of Predator at TRX. With compositing we were able to blend the 3D shoes with TRX, something that's highly impossible/costly to replicate in real-life.

We had to get people excited on social media about the exclusive launch of the Predator at TRX in KL. Our plan is a fun social media post with an impossible/unrealistic scenario, grabbing attention as Predator arrives at TRX in style. Using CG elements and VFX, we created a scene that engages the audience while effectively conveying the direct message of the launch of Predator in TRX.

The striking visuals of Predator football boots taking over TRX in KL grabbed attention and spread awareness of the exclusive launch. With CG and VFX, we staged the boots being lifted by a helicopter by its shoelaces and the Adidas banner by drones, drawing crowds' eyes to TRX’s iconic building. The Predator's presence there was attention-grabbing, announcing its arrival to all.