Grab Huatever CNY 2024
Designing and developing an animated commercial content for Grab’s CNY campaign, “Grab Settle Huatever”.
Grab Huatever CNY 2024
Client
Grab
Agency
Pandan Social
SERVICES
Animation, 3D Design
HOURS RENDERED
100+ Hours
Project Brief

3D Social Media Content

We were tasked with animating Grab's Lunar New Year campaign, "Grab Settle Huatever". From grocery shopping with Grab Mart to earning cash back from GX Bank, Grab can settle huatever you need. Different rooms under one roof allows us tohave a peek into how Malaysian and Singaporean locals celebrate Lunar New Year. With Grab settling huatever, families can enjoy a harmonious celebration, having a huat-ful time together.

Goal

MY & SG Household Target Audience

Crafting a 3D commercial for Grab's "Grab Settle Huatever" campaign, we had to keep in mind how we can authentically reflect how local Chinese households in Malaysia and Singapore celebrate a huat-ful Lunar New Year with design motifs specifically tailored to resonate with them. By mixing Grab's features like Grab Mart and Dine-In into the daily lives of our characters, it shows how these features can help make Lunar New Year preparations smooth and effortless.

Result

Harmony During the Lunar New Year

Our 3D commercial shows how Grab makes Lunar New Year preparations in Chinese households in Malaysia & Singapore easier and more joyful. Our animation shows that utilising Grab's features into the festive season eases stress and fosters harmony. Despite the chaos of every Lunar New Year's preparations, there will always be huat-ful times. With Grab's convenience, households can embrace the festive spirit with ease and tranquility.

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