Conceptualizing, ideating and creating a 3D Product Commercial for Gore's fuel cell product. The whole team was involved in the complete production process, from A - Z. Our design lead took charge in conceptualizing the overall treatment, combined with our animators and vfx artist heading production.

This industrial product posed a rather challenging quest in effectively communicating it's features and benefits simply due to the sheer scale and location of where this product is used. Gore's membrane is probably used in many of the vehicles we drive today, but is completely hidden to the average joe. Taking inspiration from many visually appealing 3D commercials, we wanted to maintain a level of visual quality and emphasis together with informational VOs.

‍

Although a challenging project to undertake, we've managed to come out strong together. Appealing visual treatment allowed us to maintain a certain level of attention and interest in target audiences, our hired-gun (professional VO artist) delivered an exceptional flow of information through communicating all about the product's features and benefits. Lastly, our VFX magician tied it all together with effective visual elements across the whole video.