We were tasked to create a series of 3D product visuals for use in dark ad campaigns across all relevant social media platforms for Mangosteen, with our primary goal in mind for IG story ads.

When creating these visuals, the design team wanted to utilize the product's packaging as the driving color palette. Keeping the overall visual seamless and easy on the eyes. The goal was simple, increase Mangosteen's brand affinity without any clutter or visual mess.

The questions we asked ourselves were - "how can we attract the young target audience whilst keeping to Mangosteen's brand identity?"

The result of this small dark ad campaign was an increase in impressions across all launched visuals, increased in traffic to Mangosteen's website and overall brand awareness. A short and simple campaign with compounded magnified results.